The Changing Landscape of Digital Disruption

In the 90s, digital disruption meant having an email address. In the 2000’s, it meant having a website. After that, digital disruption meant being on Facebook, Twitter and a whole slew of social platforms. So what does it mean today?

In the 2018 Winter CIO Report, Joseph Pucciarelli highlighted the top concerns of companies wanting to keep up with digital changes:

“The top two priorities for IT executives were focusing on improving customer experience and creating new engagement models (64%) and creating new business models and developing new digital revenue streams (62%).”

“IT leaders now understand that IT will remain relevant only if IT is innovating, and they are exploiting the wealth of data and capabilities within their organizations to become customer and product-focused. Organizations that don’t move in this direction will find themselves left behind by nimble business organizations that will circumvent IT to get their needs fulfilled.”

Digital disruption requires vision and innovation. The vision to find opportunities in new technologies and the innovation to fill holes left by weakness in other products. It needs a unique mixture of leadership, business, and technology skills.

Being a leader in the digital space is no longer as simple as registering a website address or social profile. Digitally-enabled processes need to be woven into the fabric of your organization. Technology is not something you apply to your business, but rather a fundamental part of what your business is.

Most recently we’ve seen the Internet of Things (IoT), Artificial Intelligence (AI), Robotics, Blockchain technology, the rapid expansion of cloud computing and microservices, and many other exciting new technologies. Companies must evaluate how to move strategically and quickly when disruptive technologies arise. Profits depend on quick prototypes of new products and services and staying current in today’s rapidly changing digital landscape.

You face the challenge of discovering, integrating, and testing while dealing with a shortage of the skilled engineers, architects, and designers needed to execute. One way to stay ahead is to partner with a software development team to bring high-potential products to life, test them with real customers, and implement them quickly so they can begin generating value for your business.

Success depends on choosing the right partner. Assess obvious things such as how long they’ve been in business and what kind of work they’ve done, but you also need to consider the ‘soft skills’ of the leadership team.

Leadership, communication, and strong management skills are critical to compete in today’s competitive landscape. When you intend to disrupt the status quo, you want to work with someone who’s passionate, knowledgeable, and has the real-world experience needed to execute.

Heath has assembled a team that combines skills in business strategy, user experience, agile process, software development and software design. Above all, we can relate to your needs and think both in broad strokes and fine detail. We know the actual value of disruption is to create more business opportunity and make you more profitable.